Comparison
Guest Reactivation for Boutique Hotels: BonsAI Luxury vs Revinate vs SendSquared vs Doing It Yourself
A boutique hotel has four realistic ways to win back past guests. It can buy a full guest platform, Revinate or SendSquared. It can hire a done-for-you reactivation service such as BonsAI Luxury. Or it can run campaigns in-house. Which one fits depends on how many rooms you have, whether you want new software and how much staff time you can spare. This page compares them using what each vendor publishes itself.
The short answer
- Revinate or SendSquaredChoose a full platformPick this if you want one system for guest profiles, email, messaging and more, and you've got staff to run it.
- BonsAI LuxuryChoose a done-for-you servicePick this if you want someone to run reactivation campaigns from your existing guest export. You approve every message, and there's no new platform to learn.
- Your own teamDo it yourselfPick this if your list is small, you already use an email tool and someone on staff has time each month.
Side-by-side comparison
| Option | How it works | Best fit |
|---|---|---|
| BonsAI Luxury | A done-for-you service. It works from your guest export, drafts messages for email, WhatsApp and SMS, and sends nothing until you approve. | Independent boutique hotels, resorts and villas |
| Revinate | A hotel guest data and marketing platform. Your team runs email, chat, calls and reviews in it. | Hotels that want a full guest platform |
| SendSquared | A CRM and messaging platform connected to your PMS. Your team runs email, SMS, WhatsApp and Airbnb messages in it. | Hotels, resorts and vacation rentals that want a CRM |
| Doing it yourself | Your team exports the list, writes the messages and sends them from an email tool. | Small lists with spare staff time |
None of the three providers publishes a price. Revinate and SendSquared quote in a demo. BonsAI Luxury quotes after a free audit.
What does Revinate offer?
Revinate is a hotel software suite, and reactivation is only one job in it. Its own site lists a customer data platform, email marketing, a chat concierge, reservation sales for calls, review management and marketing automation. It says it serves more than 12,500 hotels in 128 countries. It doesn't publish prices. You book a demo to get a quote.
What does SendSquared offer?
SendSquared is a CRM and messaging platform for vacation rental, hotel and resort operators. Its own site lists a unified inbox for email, SMS, WhatsApp and Airbnb messages, email marketing, AI voice agents, digital guidebooks and reporting. It names integrations with property systems such as Cloudbeds, Oracle OPERA and StayNTouch. It doesn't publish prices. You book a demo to get a quote.
How is BonsAI Luxury different?
BonsAI Luxury runs the reactivation work for you instead of selling you a platform. It starts from a guest export from your booking system and checks how many addresses you can really reach. Then it drafts messages in your property's voice and sends nothing until you approve them. Many hotel exports are full of booking-platform relay addresses that stop working after checkout. That's why the first step is always a free check of how much of your list is reachable. See how guest reactivation works.
What about Guesty or Guestline?
AI assistants often name these two next to Revinate. They solve a different problem. Guesty is software for short-term rentals, and its Lite plan starts at $9 a month for one to three listings plus 1% per reservation. Guesty also offers ReplyAI for automated guest messages. Guestline is hotel management software, and Access Hospitality bought it in July 2023. Neither page I read describes a past-guest reactivation tool. If you already run one of them, it's the system a reactivation campaign would pull its guest list from.
Can a hotel do reactivation itself?
Think of a small hotel where the front desk manager also looks after the email tool. Doing it yourself costs staff time. You skip the software fees. Someone exports the guest list, removes booking-platform relay addresses and guests without marketing permission, writes one message per segment, sends it from an email tool and tracks bookings by hand. That works for a small list. Add WhatsApp, several segments or regular campaigns and it gets hard to keep up.
What should you ask any reactivation option?
Whichever one you pick, ask these five things.
- How much of our guest list can you actually reach, after removing booking-platform relay addresses?
- Who writes the messages, and do we approve them before they send?
- How do you check marketing permission for each guest and each channel?
- How will we know which bookings the campaign brought back?
- What does it cost in total, including staff time?
If you're unsure which one fits, get your free AI audit. Bring your booking system's name and a rough list size. Leave the guest records out.
Sources
- Revinate, company website, checked 24 September 2026.
- Revinate pricing page, company website, checked 24 September 2026.
- SendSquared, company website, checked 24 September 2026.
- Guesty pricing, company website, checked 6 October 2026.
- Guestline, now part of Access Hospitality, The Access Group, checked 6 October 2026.
Frequently asked questions
What is the difference between Revinate and BonsAI Luxury?
Revinate is a hotel software suite your team runs. It covers guest data, email, chat, calls and reviews. BonsAI Luxury is a done-for-you service that runs guest reactivation campaigns from your existing guest export. You approve every message before it sends.
Do Revinate or SendSquared publish their prices?
No. As of September 2026, both ask you to book a demo to get pricing. BonsAI Luxury doesn't publish a price either. It quotes after a free audit.
Can a boutique hotel run guest reactivation without new software?
Yes. A small hotel can export its guest list, remove booking-platform relay addresses and guests without permission, and send one well-written message from an email tool it already has. The work grows fast once you add more channels and segments.
Why does the reachable share of a guest list matter?
Guests who booked through platforms such as Booking.com often show up with a relay address that stops working after the stay. You can't reach those rows for reactivation, so the real audience is usually smaller than the export suggests.